Web Marketing
The first step to successful web marketing requires the development and publication of a professional and user friendly website to deliver information about your products and services to online consumers. Get started today with one of SiteForce's affordable website design and hosting plans.
Once your website is published, the next step to promoting your business online involves marketing your site to internet users through popular search engines and online directories using a combination of ethical search engine optimization and search engine marketing strategies.
Website Marketing Plans
Sign up for one of SiteForce's website marketing plans below and increase traffic to your site while improving your website's rankings among popular online search results.
| Standard | Advanced | Expert | |
| Search Engine Submission | x | x | x |
| Site Map Creation | x | x | x |
| Site Map Distribution | x | x | x |
| Online Directory Submission | x | x | x |
| Keyword Research * | x | x | |
| SEO Copywriting * | x | x | |
| Meta Tag Creation * | x | x | |
| Source Code Development * | x | x | |
| Link Popularity Building | x | ||
| Link Campaign Maintenance | x | ||
| Monthly Reports | x | x | |
| Email Support | x | x | x |
| Phone Support | x | x | |
| Setup Fee | $99 | $349 | $599 |
| Monthly Fee | $39 | $59 | $99 |
| Sign up | Sign up | Sign up | |
| * Includes client homepage. Optimization of additional web pages available at $199 each. | |||
Search Engine Optimization
Definition- Search engine optimization (SEO) is an internet marketing technique that involves adding code and text content to individual web pages to improve their accessibility and attractiveness to search engine spiders for indexing under targeted keywords.
The search engine optimization experts at SiteForce can help search engines correctly categorize and index your web pages with industry approved SEO techniques like keyword research, custom copywriting and coding for HTML meta tags.
Keyword Research
Keyword research involves matching words and phrases that are relevant to your web pages with keywords or key phrases that web users are typing into search engines. Many search engines and other online directories will attempt to categorize or assign "rank" or value to web pages under specific keywords or key phrases.
SiteForce can research and recommend keywords for your homepage to help ensure that it is ranked or categorized under the keywords or key phrases that will best reach your target audience.
Coding HTML Meta Tags
HTML meta tags are short snippets of HTML code that tell search engine spiders and internet users what your web pages are about. The most widely used and arguably most important meta tag when it comes to search engine optimization, is the title tag.
The content of the title tag is easily visible to internet users because it appears at the top of their web browser window. Because it's visible to users, search engines accept it as a reliable source of information about the text content of your web pages.
The search engine optimization experts at SiteForce can code the title tag and other important meta tags on your homepage to help ensure its accessibility and proper indexing by popular online directories.
Search Engine Marketing
Definition- Search engine marketing (SEM) is an internet marketing practice that involves notifying search engines that your website exists and showing them that it is actively maintained and approved by other websites in your industry.
The search engine marketing experts at SiteForce can increase your website's visibility and search engine rankings with industry approved SEM techniques like search engine and online directory submissions and qualified link exchanges.
Search Engine and Online Directory Submissions
Submitting your website to Google, Ask, Windows Live Search, Yahoo! and DMOZ will include it in results from more than 90% of all U.S. search engine queries. And while URL only submissions cover the basics, you can achieve faster and more effective results through advanced techniques like custom site maps and keyword enriched title and description submissions.
SiteForce can submit detailed titles and descriptions of your website to the online directories and search engines listed above and create and maintain XML site maps to notify search engines of all changes and improvements to your website.
Qualified Link Exchanges
After submitting your website to major search engines and online directories, the next step to successful search engine marketing is to exchange links with related websites.
SiteForce can initiate, develop, monitor and maintain link partnerships with qualified websites in your industry to help improve your search engine rankings.
