Web Design for the Holidays
When you think of holiday decorating, several things come to mind; table settings, lights, lawn ornaments, your web site. Wait… your web site?! If you’ve never considered dressing up your homepage for the holidays, maybe this is the year you should start.
Why? Many businesses decorate their physical storefronts during the holiday season. Shouldn’t virtual storefronts receive the same attention? You may think to yourself, “Not many other sites do it…” I can name one site that decorates its homepage on EVERY holiday. It’s called Google!
If you’re a professional web designer, pitching the idea of holiday decorating to your clients may provide you with some extra spending money at the time of year you need it most. You can also let them know that frequently updating the content of their homepage is always a good idea from a search engine marketing and sales standpoint. It shows consumers and search engines that their site is actively expanding and improving and that their information is current.
With so many culturally based holidays you may be concerned about offending someone or leaving someone out. If you don’t know how to design for Chrismahanzakwanukah this year, just focus on the “season”. Adding a little snow and ice to your homepage won’t offend anyone north of the equator. And to our friends to the south I say, “Shut up and enjoy your summer!”
Happy holidays!
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