Code vs. Content

Posted by Erik M. Cunningham - August 30, 2006

At a recent search engine marketing conference in San Jose, I sat in on a panel discussion regarding search engine friendly web design. One of the topics discussed involved search engines’ take on the amount of code in a web page (eg. HTML, JavaScript) vs. the page’s text content.

What I gathered from the panel, is that search engines favor pages with a high text content to code ratio. I also learned that text that resides higher in a web page’s source code is given more emphasis.

In my next post, I’ll give you a quick beginner’s tutorial on how to store your JavaScript code in a .js file to improve your code to content ratio and move your text to the forefront of your web page’s source code.

30 August 2006 | Search Engine Optimization | Comments